Your style decisions, your rules.

A source photo used to help Ana style you stays private and is never placed on a voting page. If you deliberately upload photos as option A and option B, those option images follow the audience you choose.

Ask Ana is built to be careful with your data. In plain terms:

• A private source photo is used only for styling context - to understand proportion, coverage and what will feel comfortable. It is not copied into a Style Vote.
• A Style Vote can contain generated outfit images, authorised retailer assets, or option photos you deliberately upload as A and B. Before an option-photo vote is created, you confirm that those are the images you intend to share.
• A Style Vote starts private and unlisted. Depending on your choice, it may be limited to a link, selected people, or a Circle. You can revoke invitations, close voting, or delete the decision.
• Publishing to Community is a separate, recorded, revocable choice. Removing it takes it out of discovery; deleting it also removes user-uploaded option assets stored for that decision.
• You can delete any uploaded photo at any time, from your Style Passport or the request form.
• Photos are never used for identity verification.
• In this MVP, we do not train any models on your photos.
• To keep the first styling to one per person, we store one-way account, device and network fingerprints. We never store the raw IP address in this fair-use record.
• We store only what is necessary to give you your looks and remember your taste.
• Style Fingerprint learning from your votes requires your separate consent. Raw votes, purchases, returns, wear history, Circle members and Taste Match start private.
• Group Mode events are private and unlisted. The invitation link permits joining, and only event members can see A/B options, vote, or open the line-up. The line-up contains garment details only, never a member's private source photo.
• Retailer decisions may carry merchant, product, variant, invitation, click, sale, cancellation and return attribution. This is used to return you to the right product and measure net commerce, not to create a public score.
• The Ask Your Circle retailer widget stores the two product snapshots, a one-way browser key and signed attribution identifiers. Friends can vote without an account. Retailers receive only their own aggregated activity and reconciled commerce records; one retailer can never read another retailer's data.

Your Style Passport is yours. It exists to make each recommendation feel more like you - nothing more.

Photos and age

• Photo uploads are for adults (18+). We ask your date of birth once before your first upload and store only the yes/no result - never the date itself.
• If you are under 18, uploads stay off everywhere - but Ana still styles you fully from your taste, colours and fit preferences.
• Private AI styling photos are never shown on voting pages. Option A and B photos are different: they are shown to the audience you explicitly choose for that decision.
• Guest photos on the free /try flow live only in your browser for that session unless you create an account and save them.
• A photographed invitation on the dress-code tool is used only to read the dress code and is discarded after decoding.

Reminder emails

• Reminders exist only with your explicit consent - an unchecked box you tick yourself. We record the exact wording, time and place of consent.
• Every email has a one-click unsubscribe that works without logging in.